Industrial land of this scale rarely hits the Geelong Ring Road jobs precinct. A $125m Lara project has just changed that.

Kinetic Lara is a multi-stage industrial land subdivision located at 220 Heales Rd, Lara. The first three lots are sized from 2.2ha to 3.7ha.
A $125m multistage industrial land subdivision is set to support the next generation of logistics, manufacturing and industrial users in one of Victoria’s most strategically positioned employment precincts.
Kinetic Lara offers scale, flexibility and connectivity within one of the nation’s fastest growing industrial corridors, the Geelong Ring Road Employment Precinct.
The project at 220 Heales Rd, Lara offers an initial release of three titled lots being marketed for sale via Knight Frank agents Nathan Edgar and Chris Bolsin in conjunction with AND Property agents Ben Quennell, Daniel Barr-Waanders and Joff Mithen on behalf of the developer, Montgomery Property Group.
The lots are sized at 22,046sq m, 22,039sq m and 36,548sq m.
Mr Edgar said Kinetic Lara provided an opportunity to acquire industrial land of scale within an established and tightly-held precinct.
“Greater Geelong is one of Australia’s fastest-growing regional cities, supported by sustained population growth and strategic positioning within the Melbourne-Geelong corridor,” he said.
“This growth is driving increasing demand for industrial land from a diverse range of occupiers, including logistics, warehousing, manufacturing and distribution groups seeking proximity to both metropolitan Melbourne and key regional markets.

Kinetic Lara is a multi-stage industrial land subdivision located at 220 Heales Rd, Lara. The first three lots are sized from 2.2ha to 3.7ha.
“The Geelong Ring Road Employment Precinct has emerged as a critical industrial hub, attracting a range of national and international occupiers due to its connectivity to the M1, Port of Geelong, and Avalon Airport.”
Mr Edgar said there is extremely limited supply of serviced industrial land of the size that is available in Kinetic Lara, so strong demand is expected.
“Kinetic Lara is ideally suited to owner-occupiers, developers and logistics operators seeking flexible lot sizes, efficient heavy vehicle access and proximity to key national infrastructure.”
The wider project was greenlit by Victoria’s independent planning umpire this year, allowing a 10-lot subdivision, and development of 15 warehouses.
Montgomery Property Group director Dean Montgomery had previously said the development was sparked by increasing demand for industrial landholdings of between 1ha and 3ha, which is the size businesses are seeking.
Mr Quennell said the surrounding occupier profile reinforced the precinct’s strength.
“Kinetic Lara is surrounded by high-calibre national and international occupiers including Isuzu, Timbertruss, Ritchie Bros. Auctioneers, Fulton Hogan and PFD Food Services,” he said.
“This concentration of established industrial users underlines the area’s long-term relevance as a key employment and logistics hub.”
Greater Geelong is one of Australia’s largest regional cities, with the population projected to grow by approximately 63 per cent between 2021 and 2046, driving increasing demand for industrial land and infrastructure.
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