Educational requirements: Bachelor
English requirements: Proficient English
Requirements for skilled employment experience for years: 3-5 years
Accept remote work: unacceptable
you’ll be doing:
Execute tests, collect, and analyse data, identify trends and insights in order to achieve maximum ROI in paid search campaigns Track, report, and analyse website analytics and PPC initiatives and campaigns.
Effectively manage campaign expenses by staying on budget? appropriately estimating monthly costs? and reconciling any discrepancies that may arise.
Optimise copy and landing pages for paid search engine marketing campaigns.
Perform ongoing paid keyword discovery, expansion, and optimisation.
Meeting with the design, writing, and marketing teams to ideate and define advertising requirements.
Conduct market research on keywords, consumer trends, and competing brands.
Analysing and interpreting research and analytic data to inform the marketing strategy.
Designing and developing online marketing campaigns to maximise search engine returns and website traffic.
Implementing PPC advertising campaigns and best practices.
Monitoring SEM analytics such as conversion rate, CPCs, and customer acquisition rates.
Managing and adjusting PPC budgets to ensure maximum ROI for paid adverts.
Coordinating with the designers and writers to ensure that all content is aligned with SEM best practices.
Generating performance reports and analytics for presentation and review.
Keeping up to date with the latest advancements in search trends, PPC strategies, and the best practices.
