Marketing Executive

Rare opportunity to work for our client, Australia's #1 Retailer in a Marketing Executive role.

About the Role

Are you a data-driven, ambitious marketer looking to level-up their career?

Purpose

• You will be responsible for executing large scale Tier 1 campaigns across our client's Digital Ecosystem

• Key areas of focus will be managing day-to-day timelines of your campaigns, and working with our design and development team to build landing page experiences Ｏn the company website

• Show initiative and innovation in your approach to everything you do, including exploring new ways to deliver content and website experiences

• Develop customer journeys in partnership with our broader teams and be comfortable to present these in large forums

• Continue to explore ways to extend our campaigns into our App, supported by a range of content

Key Accountabilities

• Create website and content experiences which support the strategic plans of our Brand and Reputation Marketing Team

• Delivery of these website experiences through end-to-end project management, including leading working groups and ideation sessions, briefing assets and delivering against deadlines.

• Utilise designer support to create campaign landing pages which incorporate a range of different priorities across our Rewards and eCommerce teams as well as key campaign messages

• Deliver content plans which can be extended across a range of placements Ｏn the website including the Homepage and Shopping Experience to build a consolidated customer journey.

• Partner with our Brand and Reputation team to share our holistic marketing plans for key campaigns across the wider business

• Leverage data and insights from Adobe Analytics to direct our campaign plans across digital channels

• Instigate test and learn programs to trial best practise and lead innovation

• Sharing of performance insights and tactics with wider team to drive collective improvement

• Ensure adherence to all legal and statutory obligations in regard to marketing.

Essential Criteria

• 3 years experience in digital marketing or website content strategy roles

• Tertiary qualified in relevant discipline (Business/Commerce/Marketing etc.).

• Demonstrable experience in managing multi-channel marketing campaigns and working with internal partners to execute them

• Experience working with asset management and project management in partnership with developers and designers

• Proven experience in developing Test & Learn frameworks and a hunger to trial new content and website experiences

• Understanding of the importance of Mobile first design and customer centric UX to support website experiences

Desirable Criteria

• Experience in working with apps to deliver content experiences

• Passion for food, recipe, and inspiration content

• Experience working in an Agile Work environment

• Experience with AEM or similar CMS platforms.

• Strong data driven background, with experience in using web analytics tools (Adobe, Google) to analyse the Ｏnline customer

• Extensive understanding of SEO, SEM and how to best optimise both effectively

• Understanding of digital advertising principles, including programmatic media buying, paid search and SEO.

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